“Once the province of political leaders, it’s now critical to success for people in all types of careers,” (Kaputa, 2012).
As it turns out, branding isn’t only for political leaders and cows! In Catherine Kaputa’s You Are a Brand!, she shows just how to brand yourself. But who are you in relation to your business? Kaputa sets out to help you find your self brand and make it a reality in essentially four steps!
We’ve heard of the dangers of social media platforms before. And a good lot of us have heard of that guy who was fired after he was caught spitting in a customer’s cheese burger in the kitchen at Burger King. Oh, he wasn’t caught in the kitchen. He was caught after he uploaded the video to YouTube. But did you know that employers face legal issues when it comes to social media as well?
Don’t get me wrong – I love this new futon I just bought from a buddy of mine. Unfortunately, it took me over a week to put together. My friend decided that the instruction manual wasn’t important enough to keep around. So it was just me, this dismembered futon, and the internet.