Spoiler alert! We are all human. And as humans, we have a long history of judging others by their appearance. I believe the consensus is that we aren’t to judge a book by its cover, but the truth is that it’s so part of our nature. Think about it: whether you believe it or not, you made a judgment on my page. Hopefully a good one because you’re still reading this post. Point of the matter is: there is just no way to avoid the inevitable judgment of others.
I’m sure that teriyaki chicken you prepared all by yourself is amazing. Really, I do. But is it really social media worthy? Sarah Rapp of 99u.com argues that social media has so much more potential than bragging about what you did today. And that potential is turning an idea into a reality.
If unwanted images of cross-dressing and dresses made of raw meat just crossed your mind, I am very sorry. The name alone of this famous – and sometimes infamous – celebrity singer instantly rings up interesting conversation, mostly regarding her wardrobe. And that’s exactly my point. Lady Gaga is a perfect example of a celebrity who has distinctively branded herself by making herself visible.
Everyone has had that one job they could not stand. Maybe it was the customers who could never comprehend a simple coupon. Maybe it was your lazy employer. At some point, you may very well be ready to blow. Yet all you can do is contemplate vengeful dialogue you will never partake in because it involves calling your boss a [insert obscene word here]. The only thing keeping a particular finger out of his face is the paycheck he hands you biweekly.
“Once the province of political leaders, it’s now critical to success for people in all types of careers,” (Kaputa, 2012).
As it turns out, branding isn’t only for political leaders and cows! In Catherine Kaputa’s You Are a Brand!, she shows just how to brand yourself. But who are you in relation to your business? Kaputa sets out to help you find your self brand and make it a reality in essentially four steps!